Web Design Process
building your website
A clear narrative, refined visuals, and engaging interactivity.
Understanding Your Needs & Audience
Discovery
We begin with a deep-dive discovery session, where we map out:
- Your business goals and website objectives
- Your target audience and their online behaviors
- The brand identity and digital experience you want to create
Using user personas and industry research, we analyze how your audience interacts with competitors and uncover gaps in the market that your website can fill.
Laying the Foundation
Strategy
Once we understand what makes your company unique, we transition into strategic planning. We:
- Conduct market research to identify best practices and competitive opportunities
- Analyze your existing website (if applicable) and determine what’s working and what isn’t
- Develop a site map to structure your content effectively
- Troubleshoot potential UX challenges to ensure seamless navigation
At this stage, we align our findings with your vision, ensuring that every decision is backed by data and intentional design.
Defining the Look & Feel
Stylescapes & Wireframing
We present three distinct stylescapes, showcasing different visual directions for your website. Once a direction is chosen, we move into wireframing, where we:
- Map out each page’s structure and content flow
- Define key conversion points for lead generation and sales
- Optimize the user journey to enhance engagement and ease of use
By the end of this phase, you’ll have a clear preview of how your website will function and feel before a single line of code is written.
Bringing the Vision to Life
Prototyping & Development
Using Figma, we create a fully interactive prototype that allows you to experience the website before development begins. This gives you the opportunity to:
- Provide feedback and request adjustments
- Ensure every element aligns with your vision and goals
- Visualize the user experience in real-time
Once approved, we move into development using Webflow, where we:
- Build a fully responsive, mobile-friendly website
- Integrate SEO best practices for visibility and performance
- Optimize speed, security, and accessibility
Ensuring a Flawless Launch
Testing & Optimization
Before going live, we conduct a comprehensive website audit, testing:
- User experience across devices and browsers
- Navigation flow and conversion tracking
- Loading speed and SEO performance
We review the website with you, ensuring every detail is refined before the official launch.
Continuous Growth & Support
Launch & Beyond
Once the website is live, we continue to support and optimize as needed. Whether you need ongoing maintenance, additional features, or marketing integrations, ThreadLink is here to ensure your digital presence evolves with your business.
