A Vision for Growth
Nestled in the heart of Central Florida, the South Lake Chamber of Commerce serves as the bridge between businesses, residents, and the vibrant community of South Lake County. Their mission is clear—foster connection, fuel economic growth, and create a thriving environment for local businesses and families. Representing the cities of Clermont, Groveland, Mascotte, Minneola, Montverde, and the Four Corners area, the Chamber plays a vital role in ensuring businesses have the resources, visibility, and support they need to succeed. For decades, the Chamber has been a trusted resource for entrepreneurs, startups, and established companies alike. They host networking events, advocate for businesses, and provide a wealth of tools designed to strengthen the local economy. But as the region grew, so did the need for a digital presence that could keep up. They needed more than just a website—they needed a platform that would reflect their energy, connect their members, and create a seamless gateway for new businesses to join the community.
A Call for Transformation
Central Florida is rapidly expanding, and the South Lake Chamber recognized that it was time to evolve. Their previous website, while functional, no longer met the demands of a growing, digitally-driven business community. They needed a site that wasn’t just informative but inviting—a platform that would inspire businesses to engage, participate, and become members.
Beyond aesthetics, the Chamber needed a website that seamlessly integrated with their internal membership platform. It had to be easy to navigate, visually engaging, and structured in a way that encouraged community involvement. The goal was clear: a website that not only showcased the beauty and economic potential of South Lake County but also streamlined the experience for current and prospective members. A digital hub that was as dynamic as the community it represented. That’s where we came in.
A Strategy Rooted in Discovery
At ThreadLink, we believe in designing with intention. Our process began with a deep-dive discovery session, where we took the time to truly understand the Chamber’s needs, goals, and aspirations. We analyzed their current website, identified pain points, and developed user personas to ensure the new site would cater to their audience’s specific needs.
BUILDING A BRAND
Next, we conducted thorough market research, studying how other chambers and community organizations positioned themselves digitally. With these insights in hand, we crafted three distinct stylescapes, each offering a different visual and strategic direction. This allowed the Chamber to choose an approach that best represented their brand and vision.
“Embrace a community that wants to see you thrive.”
MORE THAN A WEBSITE
Once aligned on the creative direction, we moved into wireframing and prototyping. We meticulously mapped out the site’s structure, ensuring intuitive navigation and a seamless user experience. A full prototype was developed in Figma, allowing the Chamber’s leadership team to visualize the new site before development began. After securing final approvals, our team transitioned into the build phase, developing a fully responsive, visually striking website in Webflow.
The final stage was rigorous testing and refinement. We integrated their internal membership platform, optimized performance, and ensured the site was accessible across all devices. Before launching, we conducted a final review with the board, making last-minute adjustments to ensure everything functioned flawlessly.
A Website That Reflects the Chamber’s Energy
The end result? A dynamic, engaging, and beautifully structured website that embodies the spirit of the South Lake Chamber of Commerce. The new site is more than just an online presence—it’s a digital gateway that connects businesses, engages the community, and simplifies the membership process.
The brand’s energy is now reflected in every aspect of the site. From the vibrant visuals and intuitive navigation to the seamless integration with their membership platform, every detail was designed to create a engaging experience. Visitors can easily explore community events, discover local businesses, and sign up for membership with just a few clicks. Additionally, the site now features dedicated ad space—an added revenue stream that enhances visibility for local businesses while supporting the Chamber’s initiatives.
Driving Real Results
The impact was immediate. Within weeks of launch, the Chamber saw a significant increase in user engagement. Businesses were drawn to the updated site, and the streamlined membership process encouraged more companies to join. A key success? A local business quickly signed up for the newly introduced ad space, increasing visibility and generating additional revenue for the Chamber.
More importantly, the Chamber experienced an 89% increase in organic website traffic within the first year. Their online presence is now an asset—one that not only strengthens their brand but also actively contributes to their mission. The website has given them the confidence to move forward in the digital space, knowing they have a platform built for growth.
At ThreadLink, we don’t just build websites—we create digital experiences that empower businesses and grow communities. The South Lake Chamber of Commerce now has a website that matches their ambition, and we’re proud to have played a part in their journey.
