Case Study
A Passion for Outdoor Living
Renovation Outdoors has built its reputation on excellence. More than just a landscaping company, they are artisans of outdoor spaces, crafting environments that inspire relaxation, pride, and connection. Their clients don’t just want a few trees and bushes arranged in their yard—they seek an experience, a personal retreat, a space that elevates their home’s aesthetics. With an uncompromising focus on quality and attention to detail, Renovation Outdoors has set itself apart as the go-to landscaping firm in Central Florida.
Their projects speak for themselves. Word-of-mouth referrals and the sight of their team at work have been their primary drivers of new business. But despite their unparalleled craftsmanship, their digital presence didn’t reflect the level of expertise they brought to every project. Their brand needed a digital transformation—one that matched the sophistication and prestige of their work.
Elevating the Brand to Match the Vision
The owner of Renovation Outdoors, Miguel Lara, knew it was time for a change. His company was delivering high-end, luxury outdoor spaces, but his brand identity did not reflect that level of craftsmanship. The reality was clear: potential high-value clients were overlooking his business simply because his brand did not communicate the quality of his work.
Beyond brand perception, he wanted more than just word-of-mouth referrals. Miguel wanted new clients to be able to find Renovation Outdoors—not just stumble upon the name in conversation or on a truck parked at a job site. He was ready to expand, take on larger projects, and position his company as a premier player in the industry. But to do that, he needed a strong, cohesive brand identity and a digital presence that reflected the caliber of work his team produced. That’s where we came in.
From Vision to Execution
We began with a deep discovery session, uncovering Miguel’s goals, vision, and the essence of what makes Renovation Outdoors different. We developed detailed user personas, understanding not just who their ideal client was, but what they valued, where they searched for services, and how they made purchasing decisions. We took the time to define the feeling of the brand—what it should evoke, how it should speak to customers, and the emotional connection it should establish.
BUILDING A BRAND
From there, we conducted a competitive analysis, identifying how similar companies were positioning themselves and uncovering opportunities to elevate Renovation Outdoors above the competition. Once the foundation was set, we moved into the creative phase—developing three distinct stylescapes, each presenting a unique direction for the brand’s new identity. Miguel chose the direction that resonated most with his vision, and we refined it into a sophisticated, yet inviting brand aesthetic.
“Landscaping Expertise for Long-Lasting Value”
MORE THAN A WEBSITE
With the brand identity established, we moved into website development. The existing site was completely reimagined—from structure to content, ensuring every element served a purpose. We wireframed the user experience, designed an intuitive interface, and built a high-converting, visually stunning website in Webflow. Every page was designed to guide visitors through a seamless journey, leading them from inspiration to action. To complement the brand’s online presence, we also launched targeted ad campaigns to reach high-end residential and commercial clients, ensuring the right people saw Renovation Outdoors exactly when they needed its services.
A Digital Experience That Reflects Quality
The transformation was remarkable. Renovation Outdoors was no longer just a landscaping business—it was a brand. The new identity positioned them as Central Florida’s premier landscaping and outdoor design company. From the sleek, polished logo to the immersive digital experience of their new website, every touchpoint now reflected the sophistication and precision that defined their work.
The website itself was a masterpiece of clarity and function. Designed with intuitive navigation, dynamic imagery, and compelling messaging, it did more than just display their projects—it told a story. A story of craftsmanship, artistry, and the ability to transform outdoor spaces into personal sanctuaries. Visitors could now explore their portfolio, learn about their services, and most importantly, take action—whether through an easy-to-use contact form or direct inquiry for project consultations.
Business Growth and a New Future
The results were game-changing. Within a year, organic traffic surged by 129.4%, with more visitors actively engaging with the brand and reaching out for consultations. The newfound visibility helped Renovation Outdoors win larger, higher-end projects, leading to increased revenue and a need to hire additional team members to meet demand.
Their refined brand identity and digital presence solidified their position in the market, attracting clients who previously overlooked them. With increased revenue, they were able to invest in new equipment, expand their service offerings, and step into a larger, more competitive arena. But beyond the numbers, the most powerful impact was the feeling of confidence—Miguel and his team finally had a brand that matched the quality of their work.
The moment we revealed the final product, Miguel was speechless. Seeing the brand he built represented at its full potential was emotional. It was a defining moment for his business. And for us, it was a reminder of why we do what we do—helping companies step into their next chapter with clarity, confidence, and a brand that truly speaks for them.
