Case Study
Cleaning Redefined
PPS Property Services is on a mission to keep properties spotless and inviting. Serving the Orlando, FL area, they specialize in valet trash and cleaning services, helping property managers and owners maintain pristine environments with ease. Their approach blends technology, customer-first service, and environmental responsibility—ensuring properties stay clean without hassle. With a growing demand for their services, they knew it was time for a bold new identity that matched their ambitions.
A Bold New Vision
When PPS Property Services’ new owner took the reins, he had a clear goal: a complete rebrand. The company needed a strong visual identity that would make them stand out in a competitive market. Connecting with property management groups and rental property owners was key, and they wanted a brand that felt both modern and professional. They also needed a long-term partner—someone who could not only design their brand but also grow with them. That’s where we came in.
Step by Step
Our journey with PPS started with a deep discovery session. We dove into their goals, audience, and brand vision. Through research, we built detailed user personas, uncovering what property managers look for and how to best position the brand.
BUILDING A BRAND
Armed with insights, we crafted three distinct stylescapes—each offering a unique take on their brand identity. Once a direction was chosen, we moved into designing their website. We audited their previous site, mapped out a new user experience, and wireframed a structure that streamlined client interactions. The new site wasn’t just about looking good—it needed to work seamlessly, leading to higher engagement and conversions.
“Efficient, Reliable, and Comprehensive Services”
MORE THAN A WEBSITE
We then transitioned into design and development. A Figma prototype allowed for hands-on feedback before we brought it to life in Webflow. The final site was intuitive, visually striking, and easy for users to navigate. Before launch, we conducted rigorous testing to ensure a flawless user experience.
A Brand That Demands Attention
The end result? A brand that refuses to blend in. While most competitors leaned into traditional greens and blues, we made a statement with bold orange and blue—a vibrant, high-energy combination that signified confidence and reliability. The new website became a central hub, making it easier than ever for property managers to connect with PPS.
Beyond digital presence, we developed a suite of brand collateral that reinforced their message across all touchpoints. Every piece—logo, typography, colors, and layouts—worked together to establish a brand that felt fresh, modern, and unmistakably PPS.
A Strong Foundation for Growth
PPS Property Services now had the identity they envisioned—bold, professional, and engaging. Their new look positioned them as a top-tier service provider, helping them attract the right clients with confidence.
With a solid brand foundation, they’re set for long-term success. And as they continue to grow, we’ll be there—ensuring their brand evolves with them every step of the way.
