Case Study
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A Studio Built on Vision and Devotion
Powell Studio Architecture is more than just an architecture firm; it’s a creative partner that transforms ideas into spaces that truly reflect the needs of its clients. Based in the heart of Central Florida, Powell Studio Architecture serves private investors, business owners, franchises, and corporate clients—each requiring a seamless blend of functional design, city compliance, and brand cohesion.
For years, Powell Studio Architecture has helped shape the landscape of multi-family housing, municipal, medical, commercial, and institutional projects. Their approach is rooted in precision, creativity, and an unwavering dedication to excellence.
As their firm took on larger, more ambitious commercial projects, they recognized a gap between their growing reputation and their digital presence. Their brand and website no longer reflected the scale and sophistication of their work. They needed a platform that positioned them as a leader in commercial architecture—one that would attract developers, business owners, and large-scale projects. It was time for a transformation.
A Cohesive Digital Presence
Jeff Powell, the studio’s founder, knew it was time for a transformation. their current brand and website weren’t doing their work justice. Their portfolio grew, their team evolved, and their reputation strengthened—but their digital identity remained stagnant. Potential clients—developers, business owners, and city planners—needed to see the depth of their portfolio, their strategic approach, and the impact of their designs at scale.
They weren’t just looking for a visual refresh; they needed a brand that embodied the refined yet approachable energy that defined their studio. They needed a website that would serve as a powerful first impression, positioning them as the go-to firm for businesses and developers seeking innovative and lasting design solutions. That’s where we came in.
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A Strategic, Design-Led Approach
We began our journey with a deep discovery session, immersing ourselves in Powell Studio Architecture’s world. We needed to understand their vision—not just for their website, but for their brand as a whole. What message did they want to convey? What emotions did they want potential clients to feel? How could we translate the artistry of their physical work into a seamless digital experience?
BUILDING A BRAND
With a clear understanding of their goals, we conducted a competitive analysis and studied their user personas. We examined how potential clients sought architectural services, what factors influenced their decisions, and how Powell Studio Architecture could differentiate itself in a crowded market. Once our research was complete, we collaborated with Jeff and his team to validate our findings and align on a strategic direction. The next phase was stylescaping—curating visual directions that captured the essence of their evolving brand. We presented three distinct stylescapes, each embodying different facets of their identity.
"Bringing Visions to Reality"
MORE THAN A WEBSITE
After selecting a direction that resonated most, we moved into web architecture, mapping out a streamlined user experience that would guide visitors through their impressive portfolio, expertise, and process. From wireframing to UI design, every detail was meticulously crafted to ensure that form and function coexisted harmoniously. Once approved, we transitioned into development, bringing the design to life in Webflow with an experience as fluid and refined as Powell Studio Architecture’s work itself.
A Digital Experience That Feels Like Home
The final product was more than a website; it was a digital extension of Powell Studio Architecture’s identity. The visual elements drew direct inspiration from their studio space—the rich textures of their acid-washed flooring, the carefully curated materials, and even a special team member: Ripley Rodgers, their beloved office dog. The color palette was inspired by Ripley’s warm tones, seamlessly integrating a personal touch into the studio’s digital presence.
The website is now a polished, immersive experience that reflects the sophistication and attention to detail Powell Studio Architecture brings to every project. Their portfolio is front and center, dynamically showcasing their best work while maintaining a smooth, intuitive navigation experience. It’s a space that not only represents who they are today but will also grow alongside them as they continue to shape the architectural landscape of Central Florida.
Confident and Future-Ready
With their new digital presence, Powell Studio Architecture now stands at the forefront of architectural design, both in the physical and digital worlds. Their brand now conveys the same level of trust, expertise, and craftsmanship online as it does in person. The response has been overwhelmingly positive—Jeff and his team were astounded by the transformation, feeling a renewed sense of pride in how their firm is represented.
Now, when they place bids for new projects, they do so with a website that reinforces their authority and impact. Potential clients and investors no longer just hear about Powell Studio Architecture’s exceptional work—they experience it from the moment they visit the site. With a strong foundation in place, Powell Studio Architecture is poised for even greater growth, ready to take on new challenges with a digital presence that matches their ambition.
