Case Study
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A New Chapter in Pain Relief
Pain Free Orlando Wellness Center is more than just a clinic; it’s a lifeline for those looking to move without pain, to reclaim their active lives, and to avoid the need for surgery. Founded on the principles of compassionate care and innovative treatment, they’ve built a reputation for delivering non-surgical pain relief solutions that allow patients to get back to what they love most. Their approach blends cutting-edge therapies with personalized care, ensuring that every treatment plan aligns with a patient’s unique goals and lifestyle.
Recently, Pain Free Orlando made a bold move—literally. Relocating from Kissimmee to Clermont, Florida, they entered a new market with a fresh vision: to expand their reach and serve a community filled with athletes, retired athletes, and active individuals who value long-term wellness. Their new location in the "City of Champions" presented an opportunity to connect with a new demographic, but they needed a strong brand presence that would position them as the go-to wellness center in the area. They were ready for the next chapter of their journey—one that required a strategic rebrand and a digital presence to match.
More Than a Move
With the move came a realization: their brand no longer reflected the company they had grown into. Pain Free Orlando had evolved, and their new location deserved a brand identity and online presence that reflected their expertise, authority, and deep connection to patient care. Founder Thomas Entwistle knew that entering a new market required more than just a physical transition—it demanded a brand strategy that would allow them to stand out, connect with their ideal patients, and build trust in a new community.
He turned to our studio, ThreadLink, with a clear mission: create a brand identity that was modern, cohesive, and strategically positioned for growth. He needed a website that wouldn’t just inform but would convert visitors into patients. He wanted a design that aligned with his sister company, Ovosk Medspa, while allowing Pain Free Orlando to stand on its own. Most importantly, he wanted a foundation that would make future marketing efforts—like Google ads and lead generation—seamless and effective. This wasn’t just about a new logo or a fresh website; it was about setting the stage for long-term success.
Strategic Design, Intentional Impact
Every project begins with understanding. We started with an in-depth discovery session, working closely with Thomas to uncover the heart of his vision. We explored Pain Free Orlando’s existing brand identity, analyzed their target audience, and studied the nuances of their new market. Through user personas and market research, we defined their ideal patients—active individuals seeking long-term, non-surgical pain relief solutions—and identified how best to position the brand for success.
BUILDING A BRAND
From there, we crafted three distinct stylescapes, each representing a different direction the brand could take. After reviewing them together, we refined the vision and moved into execution. Our team developed a strategic site map, ensuring every element of the new website was designed for engagement and conversion. We created a modern, professional logo that reflected the evolution of the brand, along with a joint icon that seamlessly integrated Pain Free Orlando and Ovosk Medspa for collaborative marketing efforts.
"Because It’s Time To Get Back To What Matters Most"
MORE THAN A WEBSITE
With the brand identity solidified, we moved into UI/UX design, wireframing the website to ensure an intuitive and seamless user experience. The design team meticulously crafted a digital space that not only looked beautiful but also functioned as a powerful conversion tool. After a prototype review, we developed the final site in Webflow, optimizing it for performance, accessibility, and search rankings. Before launch, we conducted rigorous testing, ensuring the site was fully responsive and ready to engage potential patients from day one.
Where Innovation Meets Connection
The result? A bold, refined brand identity that embodies Pain Free Orlando’s mission and a website that effortlessly guides visitors from interest to action. The new logo brings clarity and modernity to their brand, while the joint icon allows for seamless integration with Ovosk Medspa when needed. The website was designed with conversion in mind, with intuitive navigation, engaging content, and clear calls to action that encourage visitors to book consultations.
Beyond aesthetics, the new brand and digital presence set the foundation for powerful marketing. With strategically crafted copy and SEO-optimized content, the site is positioned to rank highly and attract organic traffic. Google ad campaigns and lead generation efforts can now be executed with confidence, leveraging a digital platform built for performance. Pain Free Orlando didn’t just receive a new website; they received a scalable system designed for long-term growth.
Confidence, Community, and a Clear Future
Since launching their new brand and website, Pain Free Orlando has confidently stepped into the Clermont market, ready to serve their community with a renewed presence. The rebrand has given them the credibility and trust needed to attract new patients while retaining their loyal following from Kissimmee. Community response has been overwhelmingly positive, with new patients discovering the clinic through a strong online presence and existing patients celebrating the transformation.
Most importantly, Thomas and his team now have a brand that truly represents who they are today—and who they aspire to be in the future. With a strategic foundation in place, they are positioned for success, ready to scale their marketing efforts, and excited for what’s ahead. For them, this wasn’t just a design project—it was the next step in their journey to helping more people live pain-free.
