Elevating the Med Spa Experience
Ovosk Med Spa is more than a place for aesthetic treatments; it is a sanctuary where science and artistry blend to enhance natural beauty. Nestled in a philosophy of self-care and thoughtful enhancement, Ovosk provides personalized wellness experiences that help clients look and feel their best. Their patients aren’t just seeking beauty treatments—they are embracing a lifestyle of self-confidence and rejuvenation.
With a commitment to innovation, Ovosk combines cutting-edge medical technology with a holistic approach to skincare. Their patients trust them to guide them on a journey toward long-term beauty and well-being. However, as they prepared for their biggest transformation yet—relocating from Kissimmee to the vibrant and growing community of Clermont, Florida—it became clear that their brand also needed a transformation. They needed a presence that would not only introduce them to a new audience but also reaffirm their commitment to excellence in beauty and wellness.
The Call for Evolution
Moving into a new community is more than just a change in location—it’s an opportunity to make a statement. For Thomas Entwistle, owner of Ovosk Med Spa, the move to Clermont signified growth, ambition, and a renewed commitment to supporting his clients. However, he understood that in order to establish a strong brand presence in a new market, Ovosk needed to evolve. A refreshed identity, a website that captured their refined approach to beauty, and a marketing strategy designed to attract new clients were crucial to their success.
Beyond their individual brand, there was another layer of complexity—Ovosk was relocating alongside its sister company, Pain Free Orlando (PFO), a wellness center focused on pain management. These two brands operated side by side, often collaborating at community events and within their shared space. The challenge was clear: Ovosk needed a strong independent identity that reflected their core values, yet it also had to align seamlessly with PFO whenever they were presented together. They needed a cohesive, yet distinct, dual-brand strategy that would allow both businesses to thrive in Clermont.
Crafting a Seamless Transformation
Our journey with Ovosk began with a deep-dive discovery session. We worked closely with Thomas and his team to understand their vision, their patients, and the kind of presence they wanted to establish in Clermont. Through this process, we developed user personas that defined their target audience—not just demographically, but emotionally. What were their clients looking for? What inspired their trust? How could Ovosk communicate their message with clarity and warmth? These insights became the foundation for everything we created.
BUILDING A BRAND
Next, we conducted thorough market research, analyzing Ovosk’s competitors, industry trends, and the expectations of potential clients in Clermont. With these findings in hand, we aligned with Thomas on the strategic direction for the brand. We then moved into the stylescape phase, developing three distinct visual and tonal approaches for Ovosk’s refreshed identity. Each stylescape explored different facets of their brand—ranging from sleek and modern to warm and inviting—until we landed on a direction that perfectly captured their essence.
“Look Better, Feel Better, Live Better”
MORE THAN A WEBSITE
Once the brand identity was locked in, we shifted our focus to the website. We audited their previous site, mapped out a new structure, and designed an intuitive, conversion-driven user experience. Simultaneously, we redesigned Ovosk’s logo to align with their new direction and developed a unique icon that could represent both Ovosk and PFO in collaborative efforts. Every element, from typography to color palette, was chosen to convey confidence, sophistication, and approachability. A prototype of the website was created in Figma, allowing Thomas and his team to visualize and refine the design before we moved into development. Finally, after rigorous user testing and optimizations, we built the new site in Webflow, ensuring a seamless and high-performing digital experience.
A Bold New Chapter for Ovosk
The transformation was nothing short of remarkable. Ovosk’s new brand exudes the confidence, warmth, and professionalism they wanted to bring to their new community. Their modernized logo embodies the refinement of their approach, while the joint icon subtly connects them to PFO without overpowering either brand. The website is more than just an online presence—it’s a welcoming space where potential clients can explore treatments, learn about Ovosk’s philosophy, and feel empowered to take the next step in their beauty journey.
Every detail was intentional. The messaging is clear and reassuring, providing a sense of trust and expertise. The layout is designed for easy navigation, ensuring that users can quickly find the information they need. More importantly, the brand now feels cohesive—not just in design, but in its ability to engage and support clients on their journey to beauty and wellness.
Confidence in Every Connection
With their new brand and digital presence, Ovosk entered the Clermont market with confidence. They were no longer just relocating—they were making a statement. The refreshed identity allowed them to introduce themselves to a new audience while retaining the loyal clients who had followed them from Kissimmee. The seamless integration with PFO strengthened their collaborative efforts, ensuring that when the two brands were presented together, they felt like part of a larger, well-orchestrated vision.
The response from the community was immediate and overwhelmingly positive. New clients began to discover Ovosk through their sleek and informative website, while existing clients expressed appreciation for the elevated experience. Thomas and his team felt energized, knowing they had a brand that truly represented their mission and values. More than just a website and a logo, this project gave Ovosk the confidence to step into their future with clarity and purpose.
Ovosk’s journey is a testament to what happens when thoughtful strategy meets intentional design. They are now poised for success in Clermont, and we can’t wait to see their brand continue to thrive.
