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Explore our blog for the latest insights, expert tips, and industry updates in business and design.

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🤩 ThreadLink is thankful to be awarded Best in Web Design and Marketing Services at the South Lake Business Awards 2024! 🎉

What is Visual Storytelling in Marketing?

Storytelling is not reserved to the books and articles. It is an essential part of making an impact as a business and brand. Let us tell you all about it

How Web Design Impacts Content Marketing in 2023

The digital landscape is rapidly evolving and it requires content marketers to be agile and adapt to the changing trends and technologies. As technology continues to shape the way we consume information and interact with the digital world, it's essential for content marketers to stay ahead of the curve and embrace new technologies and techniques to create an enhanced user experience, increase engagement and drive conversions.

Web Design in 2023: Trends & Insights

Branding | Website

In an increasingly digital economy, having a well-designed website is essential for businesses of all sizes, and staying on top of trends is key to achieving that. This article will explore three trends expected to significantly impact the future of web design and help you stay ahead of the curve. Businesses seeking to remain relevant must consider them as they plan their online strategy.

When Brands go Dark

Branding | Strategy

"Going dark" is a smart marketing tactic used to create buzz and attention around a new product or service launch. But what exactly does it mean to go dark? And how can you use this strategy to help promote your brand? In this article, we'll explore what "going dark" means and why it might be right for your business.

How Brands Grow in 2023

Branding | Tips

If a brand stays the same with the times, then it will stagnate or even decline as new businesses spring up all around it. So how do you make sure your brand is growing? We're going to look at some key principles to help you with that!

Best Marketing Ideas for 2023

Marketing

For small businesses, marketing can be a challenge. You might not have the budget to hire an agency or invest in expensive ad campaigns. The good news is that there are plenty of ways to market your business without spending a lot of money. That said, you should still strive to make every dollar count. In this article we go over five strategies to make it all worth it.

To Pay or Not to Pay: Is Paid Marketing Important?

Marketing | Strategy

Paid advertising is an efficient way to reach specific audiences and promote content. As the name suggests, it involves paying for placement on social media platforms or in search results. In this article, we'll explore why paid advertising has become so crucial for businesses today, and how you can use it effectively.

When Branding Goes Wrong: Avoid These Mistakes

Branding | Website | Marketing

Avoid the pitfalls of branding mishaps with our expert guide. Learn key strategies to sidestep common errors like lacking consistency, overlooking customer focus, and rapid, unfounded brand changes. Discover how to build a brand that resonates, communicates effectively, and stands the test of time. From understanding your audience to owning your mistakes, elevate your brand strategy and secure your business’s identity against potential setbacks.

Branding Like a Boss

Branding | Marketing | Website

Learn the essentials of defining your unique brand identity, understanding your audience, and crafting a compelling value proposition that resonates. Simple yet powerful strategies for differentiating your brand from competitors, developing a striking brand positioning statement, and choosing visuals that communicate your message. Embrace our straightforward guide for your brand's voice and tone, ensuring you connect with your customers meaningfully.

Branding To-Do List

Website | Branding

Learn about the essence of branding versus marketing and master the art of crafting a brand that resonates and a marketing strategy that converts. This article explains the key differences that set branding as the foundation of your company's identity and marketing to engaging customers. Understand the strategies that blend branding's emotional connection with marketing's persuasive power to foster lasting customer relationships and elevate your brand's market presence.

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