BUSINESS, COMMUNITY, RETAIL
BUSINESS, COMMUNITY, RETAIL
The South Lake Chamber of Commerce is an essential organization that helps businesses and communities grow and succeed. The Chamber provides a platform for local businesses to connect and create opportunities for growth and development. As a trustee member of the South Lake Chamber of Commerce, ThreadLink was honored to work on improving its website.
The Issue we needed to tackle: A large amount of content, information, and resources made it confusing and tricky to navigate the current website.
Rework the existing content into a website that is easy to navigate and understand
Utilize the Chambers’ logo and color palette while making the new website feel modern and updated
Increase the website’s ranking with SEO content
Ensure the resources and key information were accessible and easy to find
User-friendly and accesible:
The main area of opportunity for this website was to make it as easy to understand and navigate as possible. The complexity of the website made it hard for users to get around it and find the information they needed. We focused on making content and menus as intuitive as possible by reorganizing and simplifying.
Inviting:
The Chamber does extraordinary work for the local and business communities through its team. We wanted to ensure that the welcoming and friendly spirit of the Chamber was translated through the visual elements, graphics, and media content throughout the website.
Our goal was to create an engaging online space that captured the essence and resources of the South Lake Chamber of Commerce. Focused on user-friendly navigation and visually appealing elements, we aimed to showcase the chamber's diverse initiatives, events, and the community it represents. The website was designed to be a dynamic platform where visitors could access information, connect with local businesses, and learn more about South Lake.
The South Lake Chamber of Commerce website is a dynamic digital hub easy to navigate and understand. It's designed to make exploring different sections, like member services and upcoming events intuitive. The website features engaging visuals regarding the team and detailed information about the South Lake community and its businesses. It's equipped with tools for event sponsorship registration, membership inquiries, and committee involvement. The blog, video sections, and event calendar make it easy for users to be informed and connected.
The South Lake Chamber of Commerce website is a dynamic digital hub easy to navigate and understand. It's designed to make exploring different sections, like member services and upcoming events intuitive. The website features engaging visuals regarding the team and detailed information about the South Lake community and its businesses. It's equipped with tools for event sponsorship registration, membership inquiries, and committee involvement. The blog, video sections, and event calendar make it easy for users to be informed and connected.
Friendly:
The Chambers’ team is extremely welcoming and eager to help, we wanted to make sure this was conveyed throughout the website
Useful:
The Chamber offers events, resources, and relevant information regarding the Lake County area, making this accessible and easy to navigate was essential.
Opportunities:
For local businesses, the networking opportunities and local events can represent a huge advantage. Ensuring the information for this was simple and accessible was key.
Community
Aside from the usefulness of the Chamber, it fosters a community that welcomes newcomers and offers assistance. We included enough information regarding the counties to communicate that and make it easy for people to learn more.
The development of the South Lake Chamber of Commerce website involved a collaborative effort. Our creative team focused on creating a user-friendly platform with engaging visuals, easy navigation, and informative content to effectively showcase the South Lake community and support the Chamber's initiatives. We worked closely with the Chamber to ensure all the relevant information and visuals were included.
The Chambers’ site stands out because of the large amount of resources and assistance they offer the community. The friendliness of the staff and the South Lake Image were the key elements guiding their brand. This translated into a welcoming website experience that invites users to spend more time on the site and get involved.
Residents seeking to increase their participation in the community, local businesses that want to expand grow, and make the best of the events, and people outside Lake County looking for information to relocate or visit the area.
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