ELECTRIC, COMMERCIAL, RESIDENTIAL
ELECTRIC, COMMERCIAL, RESIDENTIAL
Maricopa Electric is a well established company with decades of experience in the business. They offer a range of services from rewiring full installations to adding all electrical work within properties. They are a recognized, Arizona-based, company valued for their efficiency and professionalism.
The Issue we needed to tackle: Addressing the disparity between their image and their expertise while preserving the current connection to clients.
Creating a brand that reflected Maricopa's expertise
Upgrading their online presence
Ensuring a visual identity that could expand with the company
Timeless Design:
We wanted to do a rebranding that could accompany the business as it expands. An easy to recognize and effortless design that would feel current and could become an emblem for their services.
The Company Values:
Professionalism, friendly, and efficient. Those three values needed to be present across the content and brand image. We wanted to ensure these values were persistent to maintain a connection with current customers, and convey the right message to new ones.
This project aimed to create a brand image and identity that reflected the company's years of experience and professionalism. We needed to bring this business into a modern design era while keeping them approachable. Redesigning their logo and creating a new color palette was also essential for the website redesign. We focused on working with their vast expertise to showcase their reach while shifting into targeting mainly commercial clients.
As we worked on redesigning Maricopa's image and identity we ensured the soul of their team and company remained intact. We did that by keeping team photos and adding a gallery of projects for clients to better relate to them and their services. The website is now easy to navigate and the services are easy to understand. Additionally, the overall look of the company was elevated through a muted color palette and a simple but effective logo. This creates a modern and professional image that can expand as the company grows.
As we worked on redesigning Maricopa's image and identity we ensured the soul of their team and company remained intact. We did that by keeping team photos and adding a gallery of projects for clients to better relate to them and their services. The website is now easy to navigate and the services are easy to understand. Additionally, the overall look of the company was elevated through a muted color palette and a simple but effective logo. This creates a modern and professional image that can expand as the company grows.
Showcasing experience
Leadership in the industry and experience.
A brand that allows growth
The need of a change in narrative as they establish themselves as a go to provider in the area and in new cities.
Cohesiveness and professionalism
An identifiable brand ID that was easy to utilize corporately.
Modern meets legacy
A modern visual identity to reflect their expertise, the quality of the company and the strength of the brand
Maricopa came to us looking for a new image that could properly convey their expertise. Their image was feeling outdated and limiting their reach to new areas within the state. Creating a modern, and timeless design that could better portray the company's work and services was what we needed to do. We started by creating a new logo that connected their name with their industry, and allowed for a consistent and professional look across channels.
A timeless and simple design that properly conveyed the company's experience. The website for Maricopa needed to better convey their services and all the ways they could serve clients without saturating them.
Commercial and residential customers looking for reliability in electrical services. This includes: homeowners, renters, property managers, and landlords who need electrical repairs, installations, and upgrades for their homes. Additionally, business owners, property managers, and facility managers who need electrical services for their commercial properties such as offices, retail stores, and warehouses. In general, the target audience for Maricopa Electric could be those who value professionalism, reliability, and expertise in their electrical service provider.
As we worked on the logo we took into consideration the broad network and reach of the company, their services and their name. The core of the design offers an image that resembles a gris and a power network to easily identify their services. The M was modified to project a power line image while keeping the name present.
As we worked on the logo we took into consideration the broad network and reach of the company, their services and their name. The core of the design offers an image that resembles a gris and a power network to easily identify their services. The M was modified to project a power line image while keeping the name present.
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