NON-PROFIT, SCHOLARSHIP, COMMUNITY
NON-PROFIT, SCHOLARSHIP, COMMUNITY
Frankie Valente’s Scholarship Fund is a non-profit organization dedicated to helping EMS/EMT students to successfully graduate by taking on their financial burden. Created by Frankie’s parents after he passed in the line of duty, helping others during the COVID pandemic.
The goal is to provide financial support to young people who are pursuing their passions and making a positive impact in their communities. By taking care of the financial burden emergency students face, the Fund seeks to become a nationwide beacon of hope.
The Issue we needed to tackle: They came out to us with one goal, building a brand with high exposure to attract donors and support, to finance as many EMS/EMT students as possible.
Design new ID systems, branding, and brand guidelines
Develop a user-friendly website, in line with the new ID systems
Efficiently provide information for both donors and students to drive engagement
Personal connection:
Of the brand elements with Frankie. Adding details within the brand’s elements that could speak to Frankie’s parents and add soul and depth to the Foundation.
Growth and expansion:
A perspective for the Foundation to become a National beacon for the emergency care sector in the future.
The new color palette adds to the website feeling elegant, and modern while remaining approachable. We allocated specific sections of content to share Frankie’s story, and how the brand is keeping it alive. Community is a significant aspect of this brand, which is why we designated a section to feature the students who benefitted from the Fund.
As we created the structure and concept for the new website, we made sure the purpose was easily recognizable, and the positive impact of each donation was clear. The new layout offers an easy-to-navigate design for donors and potential scholars to connect with the Fund. Additionally, it communicates a story and showcases information that invites people to sympathize with the Fund’s ambition.
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Target audience:
People who can empathize and appreciate emergency care professionals
A heartfelt purpose:
Incorporating Frankie’s story into the brand while keeping it elegant and practical
User-friendly
Making the content and online presence accessible for students and donors to engage with it
Accountability and trust:
As we took the organization´s purpose we wanted to ensure that people felt secure enough to make a donation
Frankie V. Scholarship Fund is an organization driven by the passion Frankie Valente left behind, and his ambition of helping as many people as possible. As we dove into the process of building and designing the brand we wanted to ensure Frankie’s spirit was included and expressed. Further, to make this brand successful, we relied on conveying professionalism, purpose, community, hope, and ambition. These elements were included at every step of the design process and content.
The story and motivation behind Frankie’s Fund are essential to the core of the foundation and what they aspire to provide for EMT students. While remaining personal and effective, this brand needed to convey their work in a professional way to expand their impact.
Every EMT aspiring student in need of funding, and every person or organization willing and able to donate and help the Foundation expand.
1) Created by combining two universal symbols for knowledge, enlightenment, hope, and health, the symbol will empower those pursuing education. The symbol gives homage to Frankie Valente's name.
2) Carefully chosen for its sleek and highly legible style, which has been further enhanced by the use of upper case letters and calculated spacing.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
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